Last week, EVA submitted its contribution to the Call for Evidence for an AI Strategy for the Cultural and Creative Sectors. The Directorate-General for Education, Youth, Sport and Culture is building its own strategy for AI in the CCSs and in the past month sought valuable feedback from stakeholders.
EVA firmly believes that, in an age in which authenticity and originality are increasingly scarce and copyright is too often disregarded, safeguarding creativity and authors’ rights must be a top priority and a guiding principle, for a strong, future-proof AI strategy for the CCSs.
We therefore urge the European Commission to:
- Protect European culture by protecting its authors
- Guarantee fair remuneration
- Prevent the substitution of visual artists and the homogenisation of culture
The EU ambition to build an AI framework based on European values cannot leave the cultural sector aside. European authors demand protection and enforcement of their rights facing the risks of a technology in rapid and uncontrolled development, while longing for support to learn to harness and master it in an ethical and sustainable way.
Read our contribution here.