As the European Commission reflects on how to ensure that creativity and innovation can both flourish in Europe, it is essential that artists’ rights are placed at the heart of any future initiative.

In this context, EVA has submitted its response to the “Targeted consultation on a potential initiative for a better copyright environment for European creativity and innovation” highlighting the need for a new framework better supporting visual artists in the age of AI.

EVA calls for:

  • Transparency, consent and fair remuneration;
  • Collective licensing as primary mechanism across all stages of the AI lifecycle;
  • Safeguard artists vis-à-vis the substitution effect caused by low-cost, low-quality AI-generated content;
  • Application of EU copyright rules for AI models available in the EU, regardless of where their training takes place.
A thriving European creative ecosystem depends on ensuring that artists can continue to create, earn a living from their work, and contribute to Europe’s cultural diversity. Protecting creators’ rights is not an obstacle to innovation; it is a prerequisite for sustainable innovation.
Read EVA’s submission here.